The top 5 things Shopify and BigCommerce merchants ask before running the free ShelfCraft audit — with straight answers, no funnel-speak.
Paste a URL and we scrape your page in about 10 seconds. You'll see the scorecard immediately, followed by the AI-generated rewrite variations a few seconds later. Score plus rewrite plus predicted lift all inline — no signup, no waiting list, no email gate to view your own data.
Just a public product page URL — title, meta, body, bullets, and image are scraped from what's already publicly served to shoppers and search engines. No login, no read-only tokens, no admin access, no customer PII. We never see orders, customers, or store revenue.
Hotjar grades what visitors do — clicks, scrolls, rage clicks, drop-off. ShelfCraft grades what visitors and Google see before they arrive: the title, meta, body copy, and feature bullets on the page itself. They are complementary: one finds fix-the-copy problems, the other finds fix-the-UX problems on the same PDP.
Yes — any publicly reachable PDP URL works, including a staging subdomain or a ?preview=true permalink. As long as we can fetch the rendered HTML the same way Googlebot would, we'll score it against the same rubric. Password-gated previews and localhost URLs won't work because they aren't reachable.
Predicted lift in the audit is the model's pre-test estimate based on your current copy. The typical verified-lift flow is audit, then three AI variants, then a two-week A/B test. On Growth+ plans that's automatic via Shopify ScriptTag; on Starter it's a manual two-arm publish. Verified results land in the Morning Brief after about 14 days of traffic.
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