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ShelfCraft Index

The 51 Best-Run
Shopify Stores

Every store on this leaderboard was graded by AI on the quality of its product catalog copy — titles, descriptions, bullets, and CTAs. Updated weekly.

AI previews live for 22 of 51 stores
51
Stores Ranked
64
Avg Score
81
Top Score
46
Floor Score
See your own store on the Index?   Claim your store's report — free →
Index Winners This Week

AI rewrites delivering
the biggest lift this week

The 3 stores where ShelfCraft's AI found the highest predicted CTR gains. See exactly what changed.

State of Art logo State of Art
#39 in Index
Predicted CTR lift: +66%
Title rewrite
Organic Cotton Sheet Set
↓ AI rewrote to
Organic Cotton Sheet Set - Luxurious 400-Thread Count Sateen
See full teardown → Share
Bretto logo Bretto
#51 in Index
Predicted CTR lift: +66%
Title rewrite
Lightweight Bomber Jacket
↓ AI rewrote to
Lightweight Bomber Jacket - Packable Water-Resistant Design
See full teardown → Share
Koio logo Koio
#7 in Index
Predicted CTR lift: +64%
Title rewrite
Lightweight Bomber Jacket
↓ AI rewrote to
Lightweight Bomber Jacket - Water-Resistant & Packable
See full teardown → Share
Sort by: Score Category Price Tier Category: All Fashion Home Beauty Food Sports
Rank Store Score Trend Top Weakness
1
Fenty Beauty
fentybeauty.com
Beauty luxury
81
4 products scored
—same thin descriptions View report →
2
Reformation
thereformation.com
Fashion premium
80
3 products scored
—same thin descriptions View report →
3
Solo Stove
solostove.com
Home premium
79
4 products scored
—same no meta descriptions View report →
4
COS
cos.com
Fashion premium
78
3 products scored
—same thin descriptions View report →
5
Kosas
kosas.com
Beauty premium
77
3 products scored
—same thin descriptions View report →
6
Spiceology
spiceology.com
Food mid
76
4 products scored
—same no meta descriptions View report →
7
Koio
koio.com
Fashion luxury
75
2 products scored
—same no meta descriptions View report →
8
Made In
madeincookware.com
Home premium
75
3 products scored
—same no meta descriptions View report →
9
Taylor Stitch
taylorstitch.com
Fashion premium
74
4 products scored
—same no meta descriptions View report →
10
Staud
staud.clothing
Fashion premium
73
3 products scored
↓-1 no meta descriptions View report →
11
Wildgrain
wildgrain.com
Food premium
73
3 products scored
—same thin descriptions View report →
12
Avocado
avocado.green
Home premium
72
3 products scored
↑+1 no meta descriptions View report →
13
Caraway
carawayhome.com
Home premium
72
3 products scored
↓-1 no meta descriptions View report →
14
Brightland
brightland.com
Food premium
72
2 products scored
—same no meta descriptions View report →
15
Twelve South
twelvesouth.com
Tech premium
72
3 products scored
↓-3 no meta descriptions View report →
16
Allbirds
allbirds.com
Fashion premium
71
5 products scored
↓-4 no meta descriptions View report →
17
OluKai
olukai.com
Fashion premium
70
2 products scored
—same no meta descriptions View report →
18
Cotopaxi
cotopaxi.com
Fashion mid
70
3 products scored
↓-2 no meta descriptions View report →
19
Ember
ember.com
Home luxury
70
2 products scored
↓-6 no meta descriptions View report →
20
Bombas
bombas.com
Fashion mid
68
4 products scored
↓-9 no meta descriptions View report →
21
Open Farm
openfarm.com
Pets mid
68
3 products scored
↑+2 thin descriptions View report →
22
Mattress Clarif
clarif.com
Home premium
68
2 products scored
↓-13 no meta descriptions View report →
23
Pvolve
pvolve.com
Sports premium
66
3 products scored
—same no meta descriptions View report →
24
Quip
getquip.com
Beauty mid
65
3 products scored
↓-1 missing bullets View report →
25
Gymshark
uk.gymshark.com
Sports mid
64
4 products scored
↓-3 thin descriptions View report →
26
Sundays
sundays.com
Beauty mid
63
2 products scored
↓-4 missing bullets View report →
27
Uncommon Goods
uncommongoods.com
Home mid
63
2 products scored
↓-9 thin descriptions View report →
28
Bark
bark.co
Pets mid
62
2 products scored
↓-1 thin descriptions View report →
29
Untuckit
untuckit.com
Fashion mid
62
3 products scored
↓-2 missing bullets View report →
30
Bones Coffee
bonescoffee.com
Food budget
61
2 products scored
↓-5 thin descriptions View report →
31
Beauty Bio
beautybio.com
Beauty mid
60
2 products scored
↑+3 missing bullets View report →
32
Skinfix
skinfix.com
Beauty mid
60
3 products scored
—same missing bullets View report →
33
Doughnut
doughnut.com
Food mid
58
1 products scored
↓-1 missing bullets View report →
34
Jungalow
jungalow.com
Home mid
58
1 products scored
↓-5 thin descriptions View report →
35
Kettle Fire
kettlefire.com
Food mid
58
2 products scored
↑+7 thin descriptions View report →
36
FrontDoor
frontdoorpets.com
Pets mid
58
2 products scored
↑+4 weak titles View report →
37
Native
nativecosmetics.com
Beauty mid
57
1 products scored
↑+1 missing CTAs View report →
38
Alltrue
alltrue.co
Fashion mid
57
2 products scored
—same missing CTAs View report →
39
Yogasm
yogasm.com
Sports mid
56
1 products scored
↓-3 missing CTAs View report →
40
State of Art
stateofart.com
Home mid
56
1 products scored
↓-1 missing CTAs View report →
41
Grounded
grounded.shop
Home mid
55
1 products scored
↑+1 missing CTAs View report →
42
Silo
silo.co
Home mid
55
2 products scored
↑+3 missing CTAs View report →
43
Meems
meemsapparel.com
Fashion mid
54
3 products scored
↓-2 missing bullets View report →
44
House of Cheese
houseofcheeses.com
Food mid
54
1 products scored
↓-3 missing bullets View report →
45
Chubbies
chubbiesshorts.com
Sports budget
53
1 products scored
↓-3 missing bullets View report →
46
PopSockets
popsockets.com
Fashion budget
52
1 products scored
↓-6 missing bullets View report →
47
Public Goods
www.publicgoods.com
Home mid
52
2 products scored
baseline weak titles View report →
48
FaveFaves
favefaves.com
Food budget
50
1 products scored
↓-2 missing bullets View report →
49
Viv
vivgym.com
Sports budget
50
1 products scored
↓-1 missing bullets View report →
50
Sundae
sundae.shop
Fashion budget
48
1 products scored
↓-4 missing CTAs View report →
51
Bretto
bretto.com
Fashion budget
46
1 products scored
↓-5 missing CTAs View report →